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Are You Selling Yourself Short on Your Pricing?
The Picasso Principle of Pricing Harry Beckwith, in his book Selling the Invisible, relates a story about a presumptuous woman who...
Randy Tuminello, CEO & Principal Consultant
4 min read


5 Reasons Why Failure is Good
Failure has been given a bum rap! The very hint of the word elicits passionate feelings that range from outright fear to repugnance. It's...
Randy Tuminello, Principal Consultant
3 min read


Five Keys to Marketing Success
One of my favorite Peanuts cartoons has Snoopy sitting droopy-eyed at the door of his dog house. He laments, “Yesterday I was a dog....
Randy Tuminello
3 min read


Eight Traits of a Great Leader
Every human endeavor requires leadership. As Zig Ziglar, the noted business author once said, “Even a two-car parade gets fouled up if...
Randy Tuminello
3 min read
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