Randy Tuminello, CEO & Principal Consultant4 minAre You Selling Yourself Short on Your Pricing?The Picasso Principle of Pricing Harry Beckwith, in his book Selling the Invisible, relates a story about a presumptuous woman who...
Randy Tuminello, Principal Consultant3 min5 Reasons Why Failure is GoodFailure has been given a bum rap! The very hint of the word elicits passionate feelings that range from outright fear to repugnance. It's...
Randy Tuminello3 minFive Keys to Marketing SuccessOne of my favorite Peanuts cartoons has Snoopy sitting droopy-eyed at the door of his dog house. He laments, “Yesterday I was a dog....
Randy Tuminello3 minEight Traits of a Great LeaderEvery human endeavor requires leadership. As Zig Ziglar, the noted business author once said, “Even a two-car parade gets fouled up if...