Randy Tuminello, CEO & Principal Consultant4 minAre You Selling Yourself Short on Your Pricing?The Picasso Principle of Pricing Harry Beckwith, in his book Selling the Invisible, relates a story about a presumptuous woman who...
Randy Tuminello, Principal Consultant3 min5 Reasons Why Failure is GoodFailure has been given a bum rap! The very hint of the word elicits passionate feelings that range from outright fear to repugnance. It's...